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FASHION DANCE RUNWAY is a next-generation lifestyle and fashion week platform redefining the boutique experience through our bold, human-first ethos. Presenting some of the most elite performances at New York Fashion Week, we curate a community of disruptors, divas, and dreamers with unbridled passion for an ICONIC lifestyle.

SEEKING INDEPENDENT FASHION, LIFESTYLE, ART, ACCESSORY, COSMETIC, & FRAGRANCE LABELS WITH THE TENACITY TO #LIVEICON.

SHOWCASE TEAM:

Edward Morgan

CREATIVE DIRECTOR

Edward Morgan was a former principal of the original Joffrey Ballet NYC, the first black director of Joffrey II, and choreographer of the internationally successful fashion dance television show ClubMTV, where he showcased and launched designers such as Dolce & Gabbana, Emporio Armani, and Nicole Miller, to name a few.

Now choreographing his own company TheEdwardMorganBallet with Joseph Alexander as the company’s star dancer.

The company has performed in Carnegie Hall, The Danny Kaye Playhouse, The Cathedral of St. John the Divine, Florence Gould Hall at the French Institute, and created the original Bryant Park Dance Festival and Ballet For The Homeless at The Holy Apostles Soup Kitchen. The company has also performed at the United Nations, and UNESCO in Paris, France.

Learn more at: 
https://edwardmorganballet.org/Directors/

Joseph Alexander

LIFESTYLE DIRECTOR

Joseph Alexander has over 25 years of experience in overseeing designers, brands and boutiques, driving millions in annual revenue in retail sales and management.

He has directed, produced, staged and performed in fashion shows, fashion shoots, video shoots, editorials, and live events, while working in film, television, and fashion dance productions.

Alexander’s keen eye for fashion trends advises designers on their collections’ structure and wearability.

As a stylist, his personal clientele includes royalty, celebrities, political figures, prominent executives, and everyday people who strive to dress with flair.

He is the producer, director, and star dancer of TheEdwardMorganBallet in NYC, producing the Paris Didgeridoo & Percussion Festival at Theater Le Bataclan, the Edith Piaf 100th Anniversary and associated art film, the Ballet on Mars live installation at the Azart Gallery, and a show featuring children from Fossés-Jean Cultural Center in Colombes, France performed at UNESCO, and filmed by French Television.

OUR SHOWCASE STRATEGY IS AS UNIQUE AS YOUR BRAND.
IT MAY INCLUDE ALL, OR NONE, OF THE FOLLOWING:

+ Fashion Week performance in New York, Paris, and beyond.
+ Featured at our pop-up DANCE STUDIO DANCE PARTIES.
+ Stylist pulls for celebrities and other influential figures.
+ Theatrical art installation catering to your brand.
+ Custom FASHION DANCE RUNWAY social media campaign.
+ Featured for e-commerce sale on our website.
+ Dedicated social media campaign with robust digital marketing.
+ High-quality photographic and/or videographic assets.
+ Elite affiliate marketing campaign by the ICONIC Joseph Alexander.
+ Promotion through advanced technology, including Artificial Intelligence (AI) styling.
+ Art film or editorial featuring your works.

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