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ABOUT US
FASHION DANCE RUNWAY is a next-generation lifestyle and fashion week platform redefining the boutique experience through our bold, human-first ethos. Presenting some of the most elite performances at New York Fashion Week, we curate a community of disruptors, divas, and dreamers with unbridled passion for an ICONIC lifestyle.
DIRECTORS:
The ICONIC Joseph Alexander
LIFESTYLE DIRECTOR
Joseph Alexander is a force in New York City’s creative landscape — Ballet & Theater Director of TheEdwardMorganBallet, fashion visionary, roller-skate icon, celebrity stylist, and designer. With more than 25 years in fashion, dance, retail, and television, he fuses artistry, performance, and brand strategy into every project.
His career began in the ’90s, assisting legendary choreographer Edward Morgan — known for bringing high fashion and choreography to American TV screens with ClubMTV. That era saw dancers wearing looks from Dolce & Gabbana, Emporio Armani, and Nicole Miller live on national television. In 2023, Morgan choreographed Latin Ignition at New York Fashion Week — produced by Emilio Estefan Jr. at the Guggenheim Museum — starring Alexander.
In fashion, Alexander rose as a stylist, consultant, merchandiser, and designer. Today, he leads retail teams, curates standout collections, and works with a clientele that spans celebrities, royalty, and everyday fashion lovers.
As Executive Director of TheEdwardMorganBallet, he performs under the artistic direction of his partner, Edward Morgan — a former Joffrey principal and the first Black director of Joffrey II. Together, they’ve brought ballet to iconic venues including Carnegie Hall, The Cathedral of St. John the Divine, Florence Gould Hall, and international stages like UNESCO in Paris. They also launched groundbreaking platforms like the Bryant Park Dance Festival and Ballet for the Homeless at Holy Apostles Soup Kitchen.
They pioneered ROLLING ART — a hybrid of ballet, street, and club choreography performed on roller skates. Alexander is a fixture in NYC’s roller-skating culture and has been featured in The New York Times, The New York Post, ABC, WPIX 11, and Belgium’s BE NY. His skating has traveled globally — from Tokyo and Paris to Brazil and Berlin — and he’s also featured in the photo art book SEPT. 2020 NYC.
As a performer and MC, he’s lit up events like Vinyl Nights at Hudson Yards, Flipper’s Roller Boogie Palace at Rockefeller Center, DiscOasis, and Dreamland Roller Disco. He’s gone viral skating through Times Square during a Charli XCX performance and has popped up on the social feeds of Nile Rodgers, Michael Rapaport, Sherri Shepherd, and Mary J. Blige — all without having a social media account himself.
Whether onstage, on wheels, or behind the scenes, Joseph Alexander leads with vision, style, and presence. His energy is magnetic. His work speaks volumes. And his style? Unmistakable.
The VISIONARY Edward Morgan
CREATIVE DIRECTOR
Edward Morgan was a principal of the original Joffrey Ballet NYC, the first black director of Joffrey II, and choreographer of the internationally successful fashion dance television show ClubMTV, where he showcased and launched designers such as Dolce & Gabbana, Emporio Armani, and Nicole Miller, to name a few.
Morgan has choreographed numerous fashion shows in New York City including The Danny Kaye Playhouse BUILD Awards & FashionLaunch, Vidal Sassoon, Suzy Chapstick, Dance Explosion Entertainment Company with his ClubMTV Dancers, Miss J. Alexander and The Palladium, featured on Andy Warhol’s Fifteen Minutes, The Rainbow Room, The Roxy, The Tunnel, District 36 & Providence with Ebonee Excell, and Tavern On The Green as featured in The New York Times.
Now choreographing his own company TheEdwardMorganBallet with Joseph Alexander as the company’s star dancer.
Morgan choreographed New York Fashion Week’s Latin Ignition produced by Emilio Estefan Jr., presented at the Solomon R. Guggenheim Museum, starring Joseph Alexander. He also choreographed New York Fashion Week’s Presage Magazine Emerging Visionaries Fashion Show, also starring Alexander.
TheEdwardMorganBallet has performed in Carnegie Hall, The Cathedral of St. John the Divine, Florence Gould Hall at the French Institute, and created the original Bryant Park Dance Festival and Ballet For The Homeless at The Holy Apostles Soup Kitchen. The company has also performed at the United Nations, and UNESCO in Paris, France.
Learn more at:
https://edwardmorganballet.org/Directors/
The CATALYZER Gavin Perri
CHAIRMAN
Founder of the Aletheia Talent Group (ATG), Gavin Perri is an impresario, writer, philanthropist, and executant, he is best known as the Executive Chairman of Aletheia Capital Partners.
Under Perri’s direction, ATG was appointed Managing Producer of TheEdwardMorganBallet, where he retrained under the watchful eye of Edward Morgan.
Since then, TheEdwardMorganBallet has featured special performances by Gavin Perri headlining the New York City Halloween Parade, and in Ballet on Mars: Mission V, inspired partially by Perri’s geophysics research at Columbia University’s Lamont-Doherty Earth Observatory through the National Sciences Foundation (NSF) focusing on the fluid dynamics of extraterrestrial impacts on planet Earth.
Perri’s geophysical contributions remain available through Harvard’s Astrophysics Data System in partnership with NASA and the Smithsonian.
Executive producer for multimedia motion picture presented at Sony Hall at New York Fashion Week 2024.
Perri has managed all production operations of a 2,000-capacity theatre in the heart of Times Square, worked as the lighting designer for Rock N’ Roll Hall of Famers, and spearheaded motion picture exhibitions for private Oscar campaign showcases attended exclusively by the Motion Picture Academy for Arts and Sciences.
Studied the business of entertainment, media, and technology at the Tisch, Kanbar Institute of Film & TV, and the Leonard N. Stern School of Business.
A central theme in Perri’s artistic work is the fusion of science and philosophy, partially drawing upon his scholarly pedigree which traces back to Einstein, Planck, Putnam, Quine, William James, Wilhelm Wundt, and Alfred North Whitehead.
He conducted research at New York University’s esteemed Center for Mind, Brain, and Consciousness entitled “Scientific Principles of Neurophenomenological Mutual Constraint” based on his uncirculated philosophical manuscripts.
Perri holds an A.A. with a concentration in Mathematics and a B.A. in Philosophy with Honors, cum laude, from New York University’s #1 ranking philosophy department.
Learn more at: https://www.aletheiatalent.group